What Is B2B Visitor Identification? What to Check Before You Evaluate Tools
B2B website visitor identification is a set of tracking, enrichment, form, CRM, and notification workflows that help a business connect website activity to an account or known lead. It is not one magic database. Before evaluating tools, separate company-level identification, known-contact tracking, person-level vendor claims, CRM capture, and alert routing; each category has different evidence, limits, and privacy review needs.