Visitor identification foundations

Plain-English guides that separate analytics, reverse IP, company identification, person-level identification, and enrichment.

I need to understand what this category actually does before I evaluate tools.

Company-Level vs Person-Level Visitor Identification: What the Data Can Really Support

Company level vs person level visitor identification is a choice about evidence depth. Company-level identification treats an anonymous visit as an account signal: this session appears associated with a business, domain, or firmographic profile. Person-level identification should mean either a known contact you already track through first-party systems or a current vendor-supported claim that a specific person or contact can be identified under defined conditions. Use company-level data for account research and routing; use person-level data only when the source, consent/policy review, CRM record, and outreach rules support that exact action.

Reviewed September 2, 202610 min read

What Is B2B Visitor Identification? What to Check Before You Evaluate Tools

B2B website visitor identification is a set of tracking, enrichment, form, CRM, and notification workflows that help a business connect website activity to an account or known lead. It is not one magic database. Before evaluating tools, separate company-level identification, known-contact tracking, person-level vendor claims, CRM capture, and alert routing; each category has different evidence, limits, and privacy review needs.

Reviewed September 2, 202610 min read